A WEI first!
August 15, 2014
The Wood Enterprise Institute (WEI) earned a record profit of $3,700 for its 2014 product, a maple and cherry laser-engraved cutting board. All 100 boards were sold 30 days before the end of the ordering period. WEI team members utilized a variety of marketing techniques — including local outlets such as the Blacksburg Farmer’s Market and the college awards banquet in addition to online orders — to sell their entire stock for the first time in the program’s history.
