Virginia Tech is starting a new chapter of its story by unveiling a dramatic platform from which to share it. The new brand platform and accompanying logo encompass the full scope of the Hokie community.

“I think everyone with a connection to the university understands that Virginia Tech is a special place,” said President Tim Sands. “To me, this brand represents all the good things in our community, from our foundational commitment to service, to our aspirations of solving the world’s most challenging problems and making a difference for future generations. I’m proud to be part of this chapter in Virginia Tech’s history.”

The new brand marks the culmination of more than a year’s worth of qualitative and quantitative research and discovery that included feedback from current and prospective students, faculty, staff, alumni, friends, and donors. The brand was finalized and presented to the Board of Visitors at its September 2017 meeting, where it was enthusiastically endorsed.

“After graduating from Virginia Tech, I experienced firsthand the dynamic and exciting journey toward my career and personal goals,” said Dennis Treacy (’78 B.S. forestry and wildlife), rector of the Board of Visitors. “We are now in a new time and I am energized and encouraged by the university’s emphasis on integrated learning and the Hokie spirit to accept new approaches that I have seen at all levels of the university.”

The new logo encapsulates the spirit of the university’s educational experience and highlights Virginia Tech’s identity as an inclusive community that thrives at the intersection of academic disciplines. Mirroring the shape of the “flying VT” proudly displayed by Hokie student-athletes — which remains as the distinctive mark for Virginia Tech’s athletics program — the new university logo offers a visual expression that unifies the passions for academics and athletics.

What remains unchanged are the key players. For more than a century, Virginia Tech’s story has hinged on the students, faculty, staff, alumni, and friends who have answered the call to become a force of good in the world. As those efforts increase, the new brand will provide the voice to match.

The complete brand rollout, at both the university and the college level, will take place over the course of several months. Read more at and